"Install the lead-to-first-90-days system your gym needs before new students fall through the cracks."
// The offer sells the installation of a reviewable operating system — not guaranteed member growth, not a replacement for staff or coaching judgment.
Six modules. One reviewable loop.
Each module ships a concrete owner output — a script, checklist, cadence or dashboard — not abstract advice.
Lead Capture & Speed-to-Lead
Calls, texts, DMs, forms, intro passes and referrals — captured in one place with a defined response window.
Owner output: lead intake map, response script, response-time target, source tags.
Trial Booking & Show-Up System
Booking, reminders, expectations, gear, parking and schedule — plus a cancellation and no-show recovery path.
Owner output: booking checklist, reminder templates, no-show follow-up.
First-Class Priming
What a new student should expect before they walk in, so the first class feels handled, not intimidating.
Owner output: first-class explainer, beginner expectation script, staff handoff note.
Intro Crew Protocol
Who greets, pairs, checks in and protects the first-class experience — a defined role, not whoever is free.
Owner output: intro crew roles, pairing rules, first-class floor checklist.
First 30 / 60 / 90 Retention Loop
Early check-ins, attendance-gap flags, coach notes, goal review and reactivation across the first 90 days.
Owner output: 30/60/90 contact cadence and retention review sheet.
Owner Dashboard
A simple review of leads, bookings, show-ups, first classes, follow-up and early retention — in one glance.
Owner output: weekly owner dashboard and monthly review agenda.
A founding price for gyms that build the proof with us.
The founding cohort is priced for owners willing to implement and track — and to help gather honest, before/after process artifacts. It's an install, done together, over four working sessions and one review loop.
- Owner plus up to 3 staff / coaches
- Four live implementation sessions
- One 90-day review loop
- Templates, scripts & checklists
- Owner dashboard setup guidance
Claim-safe: this installs a reviewable system. No member, revenue or retention guarantee.
What the New Member Engine is not.
The offer is deliberately bounded. Naming the edges is part of keeping it trustworthy.
Not guaranteed growth
No "we'll get you X members" and no revenue or retention guarantee. We install the system; outcomes depend on your gym running it.
Not a staff replacement
It doesn't replace staff, coaches or owner judgment. It gives them a shared, reviewable process to work from.
Not a marketing agency
It's an operating install with concrete owner outputs — scripts, checklists, cadences and a dashboard — not campaigns and vibes.
Find the leak first.
Start with a new-member leak self-assessment. We'll map where inquiries go quiet before anyone talks price.